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Developing strategic marketing plans that really work : a toolkit for public libraries

by Kendrick, Terry.

Language: EN Publisher: London Fecet 2006Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 021.7 K4 (1). : Location(s): Library Science Collection Call number: 021.7 K4.

Marketing strategy : the challenge of the external environment

by Mercer, David.

Language: EN Publisher: London Sage Publications 1998Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8.011.1 M4.

Strategic market management

by Aaker, David A.

Edition: 6th ed.Language: English Publisher: Singapore John WIley & Sons (Asia) 2002Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 A2.

The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

by Hamper, Robert J.

Language: English Publisher: New York McGraw-Hill Education 2014Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8:005.5 H3.


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