Advertising, promotion, and other aspects of integrated marketing communications
Language: English Publisher: [Singapore] South-Western Cengage Learning 2013Edition: 9th edDescription: xxii, 729p. : col. ill., col. photosISBN: 9781133191421Subject(s): COMMUNICATION IN MARKETING | Sales promotion | Direct marketing | AdvertisingItem type | Current location | Call number | Shelving info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book |
Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
659.1 S5 (Browse shelf) | 03-40-02 | Available | 110966 |
Total holds: 0
Browsing Library, University of Moratuwa shelves, Shelving location: Lending Collection Close shelf browser
659.1 O3 Advertising in modern and postmodern times | 659.1 P4 Visual merchandising and display | 659.1 R5 Positioning: | 659.1 S5 Advertising, promotion, and other aspects of integrated marketing communications | 659.1 V3 Marketing communication : principles and practice | 659.1 W4 Advertising principles and practice | 659.1:005.32 F4 The Psychology of advertising |
Glossary & Index included
There are no comments on this title.