Marketing strategy : the challenge of the external environment
Language: EN Publisher: London Sage Publications 1998Description: viii, 325p. : illISBN: 0761958762Subject(s): MARKETING | MARKET SURVEYS | MARKETING-Strategic planningItem type | Current location | Call number | Shelving info | Status | Date due | Barcode | Item holds |
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Book |
Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
658.8.011.1 M4 (Browse shelf) | 03-40-02 | Available | 75054 |
Total holds: 0
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658.8:005.5 H3 The Ultimate guide to strategic marketing : | 658.8:005.52 M4 Business to business market research : | 658.8.01 M3 Marketing plans : how to prepare them, how to use them | 658.8.011.1 M4 Marketing strategy : the challenge of the external environment | 658.8.012.1 B4 Marketing research management | 658.8.012.1 H3 Consumer behavior : building marketing strategy | 658.8.012.1 H3 Consumer behavior : building marketing strategy |
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